Challenge: With the TV premiere of international best-selling novel, ‘The Tattooist of Auschwitz’ just a year away, Sky wanted to ensure that the launch would go further than that of a regular series. Together with our colleagues at award-wining PR agency Ready10, we developed a strategy to lift this inspirational story beyond the screen.
Solution: Our aim was to bring the first real life Holocaust story to the boxset generation at a time when no facts are sacred and all history is disputed. Working with cast and creatives and after multiple trips to Auschwitz to meet historians and educators, the launch campaign played its part in making Tattooist the most watched Sky Original drama since 2022 with Internet searches for Auschwitz increasing by 107% in the month of launch. According to Google Trends, interest in Auschwitz was at its highest in 20 years.
