Challenge: What is 888sport’s market position and how does it communicate this to existing and potential audiences?
Solution: The agency worked with the brand to deliver a transformational strategy that focussed on the consumer experience in a way that separated it from the multitude of competitors in the online gambling space. “What’s your thinking?” spoke to the engagement between sports fans and the desire to see their predictions realised, in a relaxed, enjoyable environment. The campaign and creative was rolled-out in print, online, OOH, programme bumpers and idents and even in the half-term ads on Sky Sport’s Super Bowl coverage.
