Challenge: Jnetics, despite its crucial work in educating about and screening for recessive genetic disorders, lacked significant visibility and impact. The goal was to develop a campaign that would both raise funds and enhance the charity’s profile.
Solution: We launched the ‘Give and Let Live’ Campaign, designed to raise awareness and funds for Jnetics. The campaign surpassed its target, achieving 135% of the fundraising goal. Beyond financial success, it significantly increased the charity’s profile, evidenced by a rise in donor numbers, clinic bookings, and social media followers. This enhanced visibility is certain to contribute to a brighter future for the next generation – with fewer babies affected by avoidable genetic disorders.
