Challenge: UJIA is the UK’s leading Israel charity and its campaign launch dinner is a landmark fundraising event. In 2024 the dinner took place as the first anniversary of 7th October atrocities approached. What would be the most appropriate way to simultaneously commemorate the victims in Israel whilst also engaging the UK audience in the ongoing work of UJIA?
Solution: ‘We are 1’ tapped in to the feeling of solidarity and unity that has enveloped the Jewish world. The agency developed a full communications strategy, all design and event collateral, screen graphics and campaign film that put UJIA and the people it supports, at the forefront.
