Challenge: University College London Hospitals recognised a serious and growing problem with an increasing number of staff members being victims of abuse whilst at work. The brief to the agency was to deliver a through-the-line campaign to address this use.
Solution: Working with UCLH staff from across various departments, we identified that the campaign should not tell people what NOT to do but instead focus on what they should do – treat people with kindness. We delivered a personalised campaign that appeared across the hospital campus and at targeted public transport links that formed part of the audience journey.
