Challenge: Following the Russian invasion of Ukraine in February 2022, Tikva faced an urgent crisis, evacuating hundreds of orphans and community members while managing soaring costs for security, transport, emergency accommodation, and food. Supporters were eager to assist but needed guidance on how to contribute effectively.
Solution: We developed the ‘Protect Our Children’ emergency appeal, deploying impactful collateral across social media, digital platforms, and print. Our comprehensive campaign kept supporters informed with real-time updates on Tikva’s efforts and needs. This approach successfully raised over £2 million through donations, gifts in kind, and volunteer support, significantly aiding Tikva’s response efforts.
