Challenge: Chai Cancer Care faced the challenge of raising funds during the pandemic without in-person events. The goal was to effectively engage the community through crowdfunding and highlight that every donation, regardless of size, was crucial.
Solution: We launched ‘The BIG Campaign,’ a multi-channel initiative incorporating print, out-of-home (OOH) advertising, and social media. The campaign successfully galvanized community involvement by emphasizing the universal impact of cancer and the collective effort needed to support those in need. The inclusive approach encouraged broad participation, ensuring that every contribution made a meaningful difference. Over £3million was raised in the first year, and the campaign has been replicated to great success annually since 2020.
