Challenge: NHS England aimed to engage, inform, and educate the UK Jewish community about BRCA gene testing, given the increased likelihood of carriers in this group. The challenge was to effectively reach and motivate this audience.
Solution: C&C partnered with Chai and Jnetics to secure the NHS tender and developed a comprehensive multi-channel communications plan. The campaign, which includes print, out-of-home advertising, social media, PR, and influencer outreach, is currently underway. Just 9 months into the 24-month campaign, 23,000 test requests have been made out of the 30,000 target, reflecting the campaign’s strong early success.
