Challenge: UCLH Charity, the fundraising arm for University College London Hospitals, needed to raise funds to upgrade the environment across its Young People’s Emergency Department. Making it more welcoming and less intimidating to patients at scary times.
Solution: The agency developed the name, branding and fundraising collateral for ‘Bring the Colour’, as a campaign that would not only visualy demonstrate to the donor what their donations could achieve but also serve as a call-to-action to be part of a transformational, life-changing initiative.
