Creative & Commercial does not just deliver exceptional creative work. We navigate the brand from germination through to fully integrated marketing campaigns, applying the finest strategic thinking throughout the process.
We can help grow a business through creative development and artwork cross a whole spectrum of media from press advertising to radio and online.
Brand environment recognises the long term value in relationships that extend beyond traditional communication channels. We believe that creating emotional connections between a brand and its audience is a powerful factor in influencing behaviour. We do this through on and off screen experiential marketing, sales promotions, event marketing and brand activation.
It is important to establish the very essence and the future direction of your brand, creating the map & itinerary via which the brand can be navigated into the future. A brand strategy will help to define your core personality and will create an identity, establishing key brand messages and values. A well thought-out brand strategy has the ability to reassure your target audience of their choice. The process will often involve conducting and/or commissioning research.
We will research and deliver creative and intelligent solutions that meet your individual needs, across a spectrum of requirements including logo design, posters, exhibition stands, invitations, books, magazines, brochures and more.
We will design and develop user-focused solutions that are search engine friendly, including design of websites & e-commerce solutions, e-mail marketing, online advertising, e-commerce solutions and social media.
Concentrating on the aim of the campaign, we will develop our ideas taking into account the call to action, core messaging and the profile of your target audience, ensuring the campaign is eye catching, thought provoking and creates the maximum impact.
We have worked with a number of clients offering an individual approach to every project. Our creative concepts offer a range of video content production to meet any creative brief and objectives.
A strong identity has the ability to change someone's impression of your brand. We will develop a name and logo as well as establishing the ‘signals’ of your brand - from stationery, colours and fonts to signage and badges. We frequently produce ‘brand guidelines’ which act as a constant reference point for all communications.
Creative & Commercial have vast experience in the charity sector, helping our clients to raise money and look after their donors. We also work closely with our charity clients in a more strategic capacity helping them shape and execute their fundraising strategy.