On Monday 12th October, the Rosewood London Hotel played host to Magen David Adom UK’s ‘Blood, Sweat & Tears’ fundraising dinner. Some 320 guests attended the event and collectively raised £1.5m for Israel’s only national medical and emergency blood service.
Creative & Commercial together with Fulwell 73 created a short film for the event, featuring the blood, sweat and tears of MDA medics and paramedics. The film stars MDA paramedic, Ilan Klein, who following the film spoke briefly about his first-hand experiences and the life-saving work MDA carries out including some of the most recent attacks in the Old City and Jerusalem over the past days.
To view the film, click here.